A passion for hairstyling at Innovations

By Sandra Iruegas

Abelina Limon-Senties, cosmetologist of the elite and the owner of Innovations, has over 25 years experience in cosmetology.
Her practice began at Laredo Beauty College and quickly moved to the city's finest salons. Her passion for hairstyling and keeping up with the latest trends has taken her to New York and Las Vegas to attend hair shows and seminars.
At the World Hair Show held in Las Vegas, she trained with the CEO of Bio-Ionic, Fernando Romero, on the Japanese Hair System, a permanent-straightening system for curly hair that also conditions.
Limon-Senties is pleased to announce that she is the first stylist in Laredo to be certified in the Japanese Hair System.
The system is based upon a natural negative-ion healing therapy that has been used in Japan for hundreds of years to treat physical and mental ailments. It utilizes natural ion complexes to deliver natural negative ions to the hair. The system's straightening creams, neutralizers, retexturing irons, brushes, and blow dryers all contain the ionic therapies. The procedure is lengthy but once completed the curls and frizz are gone for the life of the strands.
At the International Beauty Show in New York City Limon-Senties picked up another technique -- cotton-coiling perming, a temporary perm that uses only water, cotton, and perm paper. The results are lots of lustrous curls that can last up to five days; an alternative for those who don't want to put their hair through a chemical perm process. The style can also be achieved on a more permanent basis with the addition of additives to the cotton coiling process.
Wanting a new look, I decided to put Limon-Senties to a test. She squeezed me in on a Friday, and with polite frankness she told me I needed a color correction, a technique in which she specializes as well. Highlighting and lowlighting was what she decided to do on my hair, which reversed the lack of luster of my dull brown hair. Afterwards, she asked how I do my hair so that she could cut it to fit me. I like to wear it differently and so she gave me a cut that could achieve different looks. I was very pleased with the end results. My hair color suits my face and skin tone and my new cut allows me to style my hair in many ways. I have received many compliments on my hair since my visit to Innovations.
Limon-Senties works quickly with her hands but always she is attentive of what she is doing, even through her relaxing narrative. It is apparent while she is working that she enjoys her profession. She wants to achieve the right look for the customer. She wants to please her customers and wants to make sure they are happy with the results.
"My customers are my friends," she said. "Without them I have no profession. Their satisfaction is my reward."
Over the years Limon-Senties has not only practiced cosmetology but has put her knowledge to work in teaching it. Her skills have been used to train new personnel at Glemby Salons all over the United States.
Her talent has allowed her to work with celebrities. "I had the opportunity to work with celebrities during awards shows such as the Tejano Music Awards on several occasions," she said. "I am very proud of having had the opportunity to have worked with many celebrities like Selena, Paul Rodriguez, James Edward Olmos, Ricardo Montalban, and Rita Moreno, among others."
The staff of Innovations consists of Limon-Senties and her assistant Cora Juarez, who is well-trained and certified and possesses talent of her own. If you are in search for a new look or need an emergency hair repair call the experts at Innovations at 722-4420.