Designer Lazaro Diaz:
crafting old world style

By Paul de la Peña-Franceschi

Lazaro Diaz is one of the world-class designers who will be featured in the upcoming Red Carpet Christmas gala dinner, style show, and auction. Lazaro has had an extraordinary career spanning over 20 years, moving from coast to coast and featured in Style, Lucky, IN New York, Town and Country, and Vogue. His ability to utilize precious and semi-precious stones and pearls in platinum, gold, and sterling silver is unrivaled in design and creation. In this exclusive interview, Lazaro shares in his own words the quality of his wearable art.

When did you first emigrate to the U.S.?
I moved to the United States from Cuba when I was four. We then moved to Spain and then Chicago. I grew up in Chicago -- from the age of five into my 20s. I opened a store in California's Laguna Beach and sold to Bergdorf's and many others. I then moved to NY to support the clientele and opened a boutique in Soho.
How many years have you been in NY?
Sixteen years.
What can you tell me about the jewelry that will be presented for the upcoming Red Carpet Christmas Dinner and style show?
The pieces that were selected include an amethyst necklace and bracelet with matching earrings that exhibit an old world flair with new world styling.
How do you go about choosing the pearls for your jewelry?
I travel around the world to find the best pearls possible and those that are also cost effective for our clients.
What other stones do you use when designing your jewelry?
Diamonds, amethysts, aquamarines, peridots, rubies, and various cultured pearls.
Why is it important for you to participate in this fashion show?
My works are one of a kind, handmade originals. Joe Brand is only store in the United States where my work is offered and this is a worthwhile cause.
How would you describe your pieces?
Old world or historical. They emit a timeless quality. One might ask what period it was designed in so they have a hint of classical style -- with an edge. We see clients returning after 10 years or so and I may not even remember the piece.
Are you schooled in metalwork?
No. I always had a passion for making jewelry -- now at 41 I am still making jewelry. I have a natural knack for carving.
How are your pieces styled with such precision?
I employ the ancient craft of loose wax casting, which is seldom used today, and then I create my pieces. This process, similar to casting of bronze sculptures, has kept me interested in jewelry. I enjoy the ancient craft of jewelry making. There is a power in jewelry and many romantics still appreciate this ancient art of jewelry making.