|
FULL
1/2
1/4
1/6
1/8
1/16
BACK
|
$900
$550
$350
$240
$180
$100
$1000
|
$850
$500
$300
$215
$150
$85
$900
|
$750
$450
$250
$180
$130
$75
$850
|
$650
$400
$225
$160
$115
$65
$800
|
$600
$350
$185
$140
$100
$60
$750
|
Advertising
rates listed are for camera-ready copy provided by
the advertiser
CREDIT
TERMS
Payment in advance is required of all advertisers
until credit is established. If credit is extended,
all balances more than 30-days past due will be assessed
a monthly finance fee of five-percent.
PRODUCTION
CHARGES
Rates quoted are for camera-ready advertisements.
An additional production fee of at least $25 will
be assessed to advertisers who require production
services. A higher fee will be assessed for difficult
ads or special requests.
PROOFS
Advertising proofs will be provided upon request.
Minor corrections will be made free of charge, however,
alterations in the copy and design originally submitted
will incur additional production charges.
POSITION
Given advance notice, we will try to accommodate preferred
placement, however, positioning is never guaranteed
except by payment of a 20-percent placement charge.
LIABILITY
We accept no responsibility for errors in copy submitted
as camera-ready, or when a proof has been approved
by the advertiser or advertiser's representative,
or when copy or art is incomplete or incorrect when
submitted to us.
AD DIMENSIONS
COLUMN SIZE 2.5”
WIDTH • HEIGHT COL. INCHES
Full Page 4 COL X 12.3” 49.2
(10” X 12.3”)
1/2 page-vertical 2 COL x 12.3” 24.6
(5” X 12.3”)
1/2 page-horizontal 4 COL x 6.15” 24.6
(10” X 6.15”)
1/4 page-vertical 2 COL x 6.15” 12.3
(5” X 6.15”)
1/6 page-vertical 2 COL x 4.1” 8.2
(5” X 4.1”)
1/8 page-horizontal 2 COL x 3” 6
(5” X 3”)
1/16 page-horizontal 2 COL x 1.5” 3
(5” x 1.5”)
|
AD
DIMENSIONS
|
|
COLUMN
SIZE 2.5"
|
| |
WIDTH
o HEIGHT
|
COL.
INCHES
|
|
|
4
COL X 12.3"
(10" X 12.3")
|
49.2
|
|
|
|
1/2
page-vertical
|
2
COL x 12.3”
(5” X 12.3”)
|
24.6
|
|
|
|
1/2
page-horizontal
|
4 COL x 6.15”
(10” X 6.15”)
|
24.6
|
|
|
|
1/4
page-vertical
|
2
COL x 6.15”
(5” X 6.15”)
|
12.3
|
|
|
|
1/6
page-vertical
|
|
8.2
|
|
|
|
1/8
page-horizontal
|
2
COL x 3”
(5” X 3”)
|
6
|
|
|
|
1/16
page-horizontal
|
2
COL x 1.5”
(5” x 1.5”)
|
3
|
CIRCULATION
We believe LareDOS is read not once, but twice, in
the homes and offices of business owners and managers,
ranchers, retirees, educators, legal and medical professionals,
and City Hall and Webb County staffers and administrators.
Your advertising in LareDOS serves a dual purpose.
It tells 10,000 Laredoans who like to be well-informed
about your products and services. It also says you
support progressive thought, the free exchange of
ideas, and an independent voice in this community.
Coupled with its diverse reading audience and a reputation
for veracity, credibility, and big picture reportage
of political, health, educational, and environmental
issues, LareDOS is one of the most valuable advertising
buys on the border.
The ownership of LareDOS is 100% Hispanic and local.
LareDOS
1812 Houston St
Laredo, Tx. 78040
Tel (956) 791-9950 o Fax (956) 791-4737
laredos@swbell.net
